One curator, start to finish
The person who writes your first itinerary answers your questions in month three and is on the phone the morning you land. No handover to an operations desk, no shared inbox.
Our Story
It began with one car and a notebook
Narendra Singh
Founder & Chief Curator
In 2009 there was one Ambassador, a Nokia phone and a hand-written diary of hotel managers in six cities. Everything since has been built on the same idea: the person who plans your trip should be reachable while you are travelling it.
The first years were spent driving. Guests came for the Golden Triangle and left asking for Rajasthan; those who came for Rajasthan asked about Kerala and Ladakh. Rather than widen quickly, we added a region only once someone on the team had driven every road on the itinerary and stayed in every hotel we would put a guest into. That rule has slowed us down and it is the reason our itineraries read the way they do - with drive times we can defend and hotels we will name faults in.
We would rather lose a booking than put a guest in a room we would not sleep in ourselves.The only line in our staff handbook that is underlined
Today six curators handle the planning desk and thirty-four chauffeurs drive for us. The chauffeurs are employed, not contracted from a market - they carry the same phone number for years, which is why guests returning after a decade can ask for the driver they had the first time and often get him. Guides are engaged city by city, all licensed by the Ministry of Tourism, and briefed on your interests before you land rather than handed a script.
We stayed small on purpose. There is no franchise, no second office and no white-label arrangement with another operator. When you telephone during your trip, the person answering has the file open in front of them and knows which hotel you slept in last night.
